Individual Campaign Proposal

For my final project in the Communication, Values, Attitudes, and Behavior class, I created and delivered a persuasive presentation where I proposed a new, innovative extension of an existing campaign. This proposal was based on analyzing the theories involved in the original campaign. I chose to analyze the rebranding of the celebrity makeup brand, Haus Labs by Lady Gaga.
My presentation pitched a new campaign idea, justifying how it uses relevant theories, appeals to the target audiences, and utilizes effective communication channels and sources.