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Free People in France
Project type
Marketing Pitch
Date
May 2023
Location
Los Angeles, CA
For the final project of CMGT-556 Global Marketing class, I wrote a campaign proposal introducing an American brand into a foreign country. I chose Free People, a women's Boho-inspired, clothing brand to enter the fashion market in France. This proposal included a cultural and economic analysis of France and a marketing strategy. I’m so proud of this project.
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